英语六级阅读训练附答案和精讲

　　Legal protection is provided for the owners of intellectual property. The three common typesof legal protection are patents, copyrights, and trademarks.

　　Patents provide exclusive use of inventions. If the U.S. Patent Office _3_ a patent, it isconfirming that the intellectual properly is unique. The patent prevents others from making,using, or selling the invention without the owner’s _4_ for a period of 20 years.

　　Copyrights are similar to patents except that they are applied to artistic works. A copyrightprotects the creator of an original artistic or intellectual work, such as a song or a novel. Acopyright gives the owner exclusive rights to copy _5_, display, or perform the work. Thecopyright prevents others from using and selling the work. The lehgth of a copyright is _6_the lifetime of the author plus an additional 70 years.

　　Trademarks are words, names, or symbols that identify the manufacturer of a product and_7_ it from similar goods of others. A servicemark is similar to a trademark but is used toidentify services. A trademark prevents others from using the __8_ or a similar word, name,or symbol to take advantage of the recognition and _9_ of the brand or to createconfusion in the marketplace.Upon registration, a trademark is usually granted for a period often years. It can be _10_ for additional ten-year periods indefinitely as long as the mark’s usecontinues.

　　A)recurred B)identical C)due D)typically

　　E)grants F)parallel G)popularity H)distinguish

　　I)retrieves J)renewed K)distribute L)results

　　M)random N)permission O)instantaneously

　　Passage 34

　　解题思路

　　1.[L]本句主语是Intellectual property(知识产权)，前一句是一般现在时，故此处需填入第二人称单数形式的谓语动词。主语与空格后的creative thinking(创造性思维)是结果和原因的关系。results与from构成固定搭 配,表示“源于”，语句通顺。retrieve sth. from表示“从……取回/找回某物”，填入空格后语义不通。

　　2.[C]此处需填人名词、形容词或分词,修饰compensation(补偿)。本句解释了 misappropriation(盗用)的概念,即没有给予他人补偿就使用别人的知识产权，故填入due“应付的”。

　　3.[E]此处需填入if条件句的谓语动词，因主语是Office,故该动词为第三人称单数。本句意为：如果美国专利局……专利权，就确认了该知识产权是唯一的。grants与a patent搭配，指“授予专利权”，符合语义逻辑。

　　4.[N]此处需填人名词，作without的宾语。这里讲专利权所要防止的事情，Permission与without the owner’s搭配，表示“未经专利持有者许可”，其他任何人不得制造、使用或出售该项发明创造，符合句意。

　　5.[K]此处需填入与copy, display和perform并列的动词原形。distribute“分发，发行”与“复制”、“展示”及“演示作品”均属版权所有者的专有权，故正确。

　　6.[D]空格前后分别是系动词和表语，句子的主要成分完整，故此处需填人副词。本句说明版权的期限,typically“通常”符合语义，表明期限通常是作者的寿命再加上额外的70年。

　　7.[H]此处需填入动词原形，与identify并列充当that定语从句的谓语。动词库中distinguish符合句意，distinguish... from表示“有别于，区别于”，与该句similar语义相对，说明注册商标是把产品和别人的类似商品 “区分”的文字、名称或符号。

　　8.[B]此处需填人形容词或分词，修饰word, name, or symbol。identical“同一的，同样的”与or后面的similar相呼应，符合语义逻辑，表示注册商标防止他人使用相同或者相类似的文字、名称或符号。

　　9.[G]空格后的of表明此处需填入名词。popularity“声望”和recognition(认可，公认)并列，符合语义逻辑，指利用该品牌的知名度和声望。

　　10.[J]空格所在句子缺少谓语,根据空格前的be确定此处需填人过去分词，构成被动语态。renewed“延长期限”与后文additional ten-year periods(额外10年的期限)呼应,符合文意。

　　High street shops use a variety of means to attract shoppers, such as striking windowdisplays, huge red “Sale” signs and special promotions. Online retailers also _1_ similartechniques to tempt people to their websites and to make a purchase. “In the Internet _2_years, online retailers competed on price, but today you just pay the same price online asoffline. Any difference is made up by the delivery charge, says Gavin George, a partner at ItimGroup, a consultancy.

　　Today’s online retailers are using e-mail marketing, personalized technology, smart searchengines and _3_ in an effort to increase traffic and sales. Some online retailers are using _4_ e-mail services to encourage customers to visit their sites. The travel and leisure retailerLastminute, for example, sends more than 2 million emails to customers every week. Thecontent of the email is _5_ to fit the recipient’s age, lifestyle and other factors.

　　Carl Lyons, head of marketing at Lastminute.com UK, says:“E-mail is a different medium withits own culture, so you have to know how to use it _6_ if it’s going to be effective. Whatyou’re trying to do is to _7_ lookers into bookers.”

　　MyPoints is an _8_ scheme for online shoppers, which gives them points for reading e-mails,visiting sites and making purchases. The acquired points can be _9_ for a variety ofgoods and services. In the US, there are more than 10 million MyPoints registered users. Theservice is free to join and subscribers complete an online _10_ that produces 400 data pointsabout them.

　　A) incentive B) tailored C) diplomatic D) profile

　　E) properly F) embarked G) boom H) targeted

　　I) indicative J) deploy K) recommendation L) convert

　　M) multimedia N) invariably O) redeemed

　　解题思路

　　1.[J]此处需填人谓语动词，由主语retailers可知是动词原形。上文提到，商业街上的商店利用各种手段吸引顾客。此句also表明网络零售商也使用此类方法，故填入的动词应与第1句中的use语义类似，deploy“利用”符合句意。

　　2.[G]此处需填入修饰years的词，可能是形容词、分词或名词。根据空格后所说“网络上零售商大打价格战”,可知这种事情可能发生在互联网发达的年份。boom“繁荣,迅速发展”与years搭配，表示“繁荣的年份”,符合语境。

　　3.[M]此处需填人名词，与 e-mail marketing, personalized technology 和 smart search engines 并列，这是网络零售商用来提来流量和销量的方式。 multimedia“多媒体”符合上下文语境。

　　4.[H]此处需填人修饰e-mail services的词。下文举了 Lastminute.com的例子,说他们每周向顾客发送200多万封电子邮件，邮件的内容符合接收者的年龄、生活方式等。由此可知网络零售商采用锁定特定目标群体的策略，故targeted“被定为目标的”符合句意。

　　5.[B] is... to表明此处需填人形容词或分词。根据句意“邮件内容……以适合收件人的年龄、生活方式”，可知邮件的内容是有针对性地,故tailored“根据特定需要制作、修改或调整”，符合句意。

　　6.[E]此处需填入修饰use的副词。本句意为：电子邮件是一种完全不同的媒介，有自己的文化，因此如果要达到预期效果,你得知道如何......使用它。properly“正确地”符合语境，与effective呼应。

　　7.[L]空格前的不定式标志词to表明此处需填人动词原形，且能与into搭配。Convert“转变”符合要求，convert lookers into bookers表示“把商品浏览者变成订购者”。

　　8.[A]此处需填人修饰scheme的词，an表明是元音开头。根据下文“购物者只要阅读电子邮件、访问网站、购买商品，就可以得到一定的积分”,可知Mypoints是一项对网上购物者的奖励方案，故incentive“刺激的，鼓励的”正确。

　　9.[O]空格前的be表明此处需填入分词或形容词。根据句意“所得积分可以……各种商品和服务”，故redeemed“兑换”正确。

　　10.[D]空格前的an表明此处需填人可数名词单数形式。本句句意为“用户在网上填写一份……就可以得到400(资料)分”，profile“简介,概况”符合上下文语义。